Sample Essay Titles
Documentary
- A documentary is a negotiation between reality on the one hand and image, interpretation and bias on the other.
- John Grierson’s definition of documentary as ‘the creative treatment of actuality’ is no longer applicable to modern documentary texts.
- Documentaries can only give their viewers a media view of ‘real life’.
- Reality TV appeals to mass audiences because of the voyeuristic aspects of the genre.
- Reality TV relies upon the voyeuristic passivity of the viewer.
- The producers of Reality TV/Documentary are constantly pushing the boundaries of taste and decency in order to maximise the audience for their programmes.
- Audience participation is the main appeal of Reality TV.
News
- News is not simply reported by the media; it is created by the media.
- Reporting of the news tends to be partial, selective and biased.
- Journalism is now contaminated by bias, campaigning, scandal and sensationalism.
- The mass media uses fear to create a dependence on news.
- ‘Tabloids spread moral panics which manipulates the fears and opinions of the audience. The anti-asylum seekers campaign, have been misinformed by hatred and exaggeration which has played on people’s fears and prejudices.’ (Roy Greenslade in The Guardian Media Supplement)
- The media plays a central role in the amplification of deviancy and act as the starting point for moral panics.
- Moral panics are the product of media hype and news management.
Representation
- The mass media are primarily responsible for the production of stereotyped images of gender differences.
- The mass media play a central part in the social construction of gender roles.
- Outdated stereotypes are still being perpetuated by modern media and are evident in advertisements.
- Outdated gender stereotypes are still being perpetuated by modern media and are evident in advertisements.
- It is naïve to believe that television and/or radio news is ‘a window on the world’. It is as much a result of selection and construction as a work of fiction.
- Gender representations are more positive in 2008 than ever before.
- Current representations of women now challenge previously dominant ideologies.
- Current representations of the family unit now challenge previously dominant ideologies.
Soaps
- Soap operas ‘have become our virtual communities; doing more to break down social and class boundaries than any government leader can do. They unify the nation’ (Mal Young BBC drama producer).
- The continuing fascination with British television soap operas is due to escapism and passive viewing.
Power & Effects
- The effects of the mass media vary according to the social characteristics of the audience.
- Television news is produced from within a limited and partial world view.
- It is the role of the mass media to transmit a dominant ideology.
- The content of the mass media simply reflects the pattern of ownership and control in the industry.
- Whoever controls the means of mass communication has the potential power to influence the ways in which society works.
- Events that occur in popular culture can affect political agendas.
- It is no longer relevant to think of audiences as passive in the 21st Century.
Advertising
- Causing a controversy is a guaranteed way to get your message heard, and advertisers have become particularly adept at pushing the boundaries.
Film
- Quentin Tarrantino holds iconic status in the film industry and is an institution in his own right.
- Alfred Hitchcock has had a significant impact on film making in the twentieth century.
Genre
- Producers exploit audiences’ expectations of genre.
- Genres adapt to changing social, economic and political contexts in order to survive.
- Genres must adapt in order to survive.



